The Petal Group
Quintas Capital completed it’s first Managed Equity deal in 2025, completing a €15.9 million investment in the Petal Group, a fast-growing floral gifting and e-commerce business headquartered across Ireland and the UAE.
The Petal Group operates a portfolio of leading online flower brands - Flowers.ie, FlowersDirect.ie, BloomMagic.ie, and Flowers.ae — which together deliver thousands of the highest quality floral gifts every week across Ireland and the UAE.
Founded by Garreth Knowd, an experienced entrepreneur and technologist, the Group has built a reputation for premium floral design, same-day delivery, and a proprietary technology platform that drives its fulfilment efficiency and customer experience.
| Invested Capital | €15.9 million |
|---|---|
| Stake | Majority |
| Geography | Ireland & UAE |
| Investors | 10 co-investors, including a cornerstone institutional investor |
| Structure | Founder cash buyout; minority retained equity rollover; mix of active and passive investors. |