The Petal Group
Quintas Capital is delighted to announce the completion of its first Managed Equity investment of €15.9 million in the Petal Group, a fast-growing floral gifting and e-commerce business headquartered across Ireland and the UAE.
The Petal Group operates a portfolio of leading online flower brands - Flowers.ie, FlowersDirect.ie, BloomMagic.ie, and Flowers.ae — which together deliver thousands of the highest quality floral gifts every week across Ireland and the UAE.
Founded by Garreth Knowd, an experienced entrepreneur and technologist, the Group has built a reputation for premium floral design, same-day delivery, and a proprietary technology platform that drives its fulfilment efficiency and customer experience.
| Invested Capital | €15.9 million |
|---|---|
| Stake | Majority |
| Geography | Ireland & UAE |
| Investors | 10 co-investors, including a cornerstone institutional investor |
| Structure | Founder cash buyout; minority retained equity rollover; mix of active and passive investors. |
The Quintas Capital led investment in Petal comprises of a select group of 10 investors. These strategic investors include Abbey International Finance (led by Mark Good – Head of Private Equity), Leo Crawford (ex-CEO of BWG Group), Tom O’Connor (ex-CEO of Version1) and John Riordan (ex-Chairman Shopify International).
Garreth Knowd, Founder of the Petal Group of companies commented:
“I am excited to be working with Kevin and the team at Quintas Capital and remaining as shareholder on the next journey for the companies. Kevin was very focused on getting the right mix of value-add investors involved in Petal, some of whom will work closely with us on the Board.”
The transaction was successfully completed by the Quintas Capital team led by Kevin MacSweeny supported by Liam Holland and Fawad Khan in the UAE.
Quintas Capital were advised by Grant Thorton Ireland and UAE led by Gareth Cosgrove covering financial, tax & technology due diligence and by A&L Goodbody on transaction legals and legal due diligence led by Laura Kennedy.
The Petal Group of companies was advised by PKF Brenson Lawlor led by Jason Bradshaw & Gordon Wilson for corporate finance & legal advice by Simmons & Simmons led by David Brangam.